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Target Market

Target a less saturated market

While the audiobook sector has been growing steadily, audiobooks are by no means as popular as standard books or ebooks (not yet anyway!). But this can be a good thing, particularly for indie authors.

The audiobook market is currently far less saturated than the physical and ebook markets, which means self-published authors have less competition to contend with and can be much more easily discovered. In highly saturated marketplaces like Amazon, for example, it can be all to easy for an indie author to get lost in a sea of other self-published books – not to mention the big contenders from traditional publishers.

With audiobooks, your books have a greater chance of being discovered off the cuff by new readers, especially if you're writing in a particular niche, genre or subgenre.

We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters and culture.

We pay our respects to their Elders past, present and emerging.

Industry Member of

Australian Publishers Association SPN