Shawline Publicity

SHAWLINE EXCLUSIVE AUTHOR PUBLICITY OVERVIEW

Shawline Publishing Group Pty Ltd is pleased to offer our authors a choice of exclusive publicity support campaigns. These publicity campaigns will be managed by our newly aligned and experienced publicity manager, Andrew, who has many years of key experience in the media industry. His guidance will help the sales potential of your book and help you reach new readers.

As you know, Shawline offers collective promotional support to our authors to help them kick start their book promotional journey, but we do not always provide a one-on-one exclusive publicity campaign, until now. We are excited that we can offer this direct publicity for you to build a greater brand for your talent.

Marketing is a competitive landscape for new authors to achieve growth in, and all the support assets need to be explored and used to kick off future and ongoing success. We are open to planning this process further with you. Your investment and time will be key to potential of your future satisfaction.

Shawline has created your book to the highest quality and provided the kick start for your publication promotions. Now the next steps are yours to choose.

Who is Andrew?

• Twelve years’ experience in marketing and public relations
• A deep understanding of and relationship with the Australian media industry
• Red Bull Records Australian publicist for five years
• Running of festival stages and 300+ sold out events for ten years

Andrew is a media and public relations industry professional with over twelve years of experience. His origins in industry began in events with his collective ‘Yeah Nah Yeah’, in which he created festival stages and events in safe spaces all around Australia, booking and supporting local and international talent.

Andrew spent the last five years with creative agency ‘Comes With Fries,’ where he worked under Van Picken (the current CEO of Sony Music) and built out an extensive contact list in the Australian media industry. In the world of music and publicity, Andrew has shown an uncanny ability to capitalise on a thin Australian media industry in a way that works for each campaign, securing successful outcomes for clients.

AWARENESS BOOK CAMPAIGNING

The Australian media industry is complex with much space being offered only to the established brands and personalities. We do not promise our clients the world like most agencies. Rather, we promise to create awareness around your book by presenting you to our extensive contact list with the key goal of making sure that everyone – from Vogue magazine to local schools – will know about your book. We believe in quality results rather than collecting our clients a handful of wins that have no impact on the growth of their books. Authentic pitches are our focus.

AWARENESS BOOK CAMPAIGN OPTIONS

MEDIA CAMPAIGNS

• Pitching to top tier Australian print media for reviews and artist profiles, including but not limited to:
  • Sydney Morning Herald, Telegraph, The Age, The Guardian, Rolling Stone, RUSSH, GQ, Frankie Mag, Kill Your Darlings, Readalot, The Aus Book Review, Voiceworks
• Extensive online publication pitches

RADIO CAMPAIGNS

• Pitching to all Australian community and commercial radio culture guides and book-focused programs for reviews and mention
• Social support and relationships
• Marketing ideas and social planning

STORE RELATIONS

• Personal conversations with book buyers for stores across Australia, including Dymocks and many of the known local bookstores

SOCIAL MEDIA RELATIONSHIPS

• Personal pitching to social media accounts that promote new books to wider audiences

YOUR BOOK LAUNCH

• The planning and organising of a launch for your book as either an isolated event or timed around the country to increase awareness to bookstores, libraries and schools
• A key initiative for increasing awareness and having industry and media professionals interested in the book

 

PUBLICITY PACKAGES

PACKAGE #1

• Media and radio pitching – local and international
• Pitches to social media influencers
• Marketing ideas and social planning

Length: 2 months

 

PACKAGE #2

• Media and radio pitching – local and international
• Pitches to social media influencers
• Marketing ideas and social planning
• Pitches to bookstore buyers
• Radio campaign

Length: 3 months

 

PACKAGE #3

• Media and radio pitching – local and international
• Social media influencer pitching
• Marketing ideas and social planning
• Pitches to bookstore buyers
• Radio campaign
• Event activation (May incur additional costs pending the type of options required)

Length: 4 months

 

To book a discussion with Andrew today, email sales@shawlinepublishing.com.au to book a phone or Zoom chat.

Please note that Shawline Publishing is only the coordination party providing the introductions and management process of the commencement and has no input into the final considerations between the parties for any publicity as offered by Andrew. This is an external agreement outside of the publishing agreement you entered with Shawline Publishing for book publication and promotional support.