DESIGN

We design all your required formatting elements - E-Books, Paperback, Audio-Books, Hardcovers through to marketing collateral.

 

Our industry-experienced designers target your desired audience with a unique, beautiful cover and internal design. Our designers receive a comprehensive brief, providing them with a mood board, competitor titles and the details needed to create the best book possible that aligns with your vision and brand.

Our book designer creates the cover and visual designs for your published book. This is a big task involving creativity most of all, but also an understanding of the content of the book, and even some business skills.

First of all, our book designer needs to know what the book is about. This is more than just reading the book; you have to figure out its essence while understanding what aspects make it marketable. And don’t forget about an eye-catching spine!

So what goes into the design? You might be hunched over a slant top desk labouring for hours over an elaborate cover, made from scratch (top notch art skills come in handy here); or you may be squinting for hours in front of a computer screen running software such as Adobe Photoshop or Illustrator. In both cases the job is labour intensive. Then you must incorporate the content with the cover, as well as the page layout and the typography. They must all come together to create a cohesive whole that is, once again, marketable.

Our book design is not just another art project anyone can do well. We can’t be too flippant, too statement-making, because while we are putting your heart and soul into your artwork, in reality, it’s only a representation of what’s inside. And the primary purpose of book design is to make a consumer pick it up and open the book for the words inside rather than gaze at the masterpiece of your awesome cover design. 

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