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Blog«WHAT ARE BOOK PUBLISHERS LOOKING FOR?
WHAT ARE BOOK PUBLISHERS LOOKING FOR?
Shawline Publishing
16 November 2021
24 January 2022
3.25 minutes
Publishers

What Are Australian Book Publishers Looking For?

Pile of books

If you are interested in getting published in Australia, you've probably asked yourself what exactly are book publishers looking for in the next great novel.

Unfortunately, there's no secret formula to guarantee your story captivates Australian book publishers. However, there are several basic elements that every publisher considers when reviewing your manuscript.

Read on to discover what Shawline Publishing, one of the key publishers accepting submissions in Australia, looks for as we evaluate your manuscript.

Content

Getting published in Australia means that the content, or the meat of your book, is compelling enough to stand out from the crowd. If your story is fiction, this means having an engaging plot and intriguing characters. For nonfiction, great content provides information that enhances the readers' lives.

Market

For Australian publishers, finding the next great novel is a business just as much as a creative pursuit. As with any business, when a potential publisher reads through your manuscript, they are thinking about the target market. They may ask questions like:

  • Who will be interested in this topic? What are they like?

  • Where do the target readers buy books?

  • How large is this market?

Competitive Landscape

The next thing publishers consider is the competition for your story. Not only does the competition help determine the target market, but it also sheds light on your book's marketability.

A competitive book has similarities to bestsellers, but it is still unique enough to stand on its own. A publisher wants to see a story that does it better than the top sellers on the market.

You can save your publisher time by including a competitive analysis with your submission. Take a look at your top competitors and analyse key points including:

  • Title

  • Content

  • Quantity Sold

  • Artist Platform

  • Packaging, Design and Format

  • Price

Submit Your Story

Shawline Publishing is one of Australia's leading publishers accepting submissions for fiction and nonfiction works. If you're interested in getting published in Australia, make sure your story includes the essential elements listed above, and submit your story today.

Submit Your Story

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