Reach

REACH A NEW RANGE OF READERS

Audio is a rapidly growing segment in the digital publishing industry. According to Good E-Reader, the U.S. alone recorded over $2.5 billion in audiobook sales, with 26% of the U.S. population having listened to an audiobook throughout the year. This trend is mirrored around the world, with the Big Five publishers stating that the profit of their digital units is largely due to audiobooks. When you think about it, it's easy to see why audiobooks are growing in popularity.

The main reason cited for listening to audiobooks over reading is convenience – you can listen to a book virtually anywhere, while doing anything from commuting to exercising to cleaning the house.

For those who don't have as much time to read physical or ebooks, audiobooks make it easier to keep consuming stories. Convenience and necessity aren't the only reasons audiobooks are popular, though; some people simply prefer the format overall, and love the experience of being 'read to'. This hugely growing market is reason enough for indie authors to tap into the trend.

With audiobooks' popularity and ease of access higher than ever, indie authors can get in right alongside traditionally published authors to get their books in front of fresh eyes (or ears!). By expanding your reach into the audiobook market, you'll be exposing your books to a whole new range of readers who might never have discovered you otherwise.

Many people who prefer listening to audiobooks tend to stick solely to that format, and would be unlikely to read your novel in ebook or paperback – so why not tap into that possibility and expand your audience?