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Shawline Publishing
16 November 2021
25 May 2024
3.21 minutes
Writing, Designing, Publishing

How Publishers Help You Write and Design Your Novel

Shawline Publishing explains how different departments of an Australian publishing house bring your story to life from editorial to design and marketing


When it comes to publishing a novel in Australia, you don't have to brave the storm alone! Help to navigate the wondrous world of book publishing is exactly why you need to work with an Australian publishing house .

Authors create manuscripts, but publishers make books. A professional publisher takes your novel from a captivating story to a material book that readers can purchase and hold in their hands. In this article, we'll explain how the different departments of an Australian publishing house bring your story to life.

Editorial Department

The most important requirement for getting published in Australia is having a well-written, engaging, mistake-free story. That's where the editorial department comes in.

The editorial department reviews your story's content to ensure that everything is clear and correct. This review includes everything from the big-picture ideas to tiny grammatical errors.

Sales and Marketing Department

Publishing companies play a vital role in getting your story seen . The sales, marketing and publicity teams determine where your book fits into the market, they organise reviews, coordinate events and help you promote your story to the right readers.

Design Department

Unfortunately, in the real world of consumerism, people do judge a book by its cover. The publisher's design team ensures the book's cover design and layout leave a lasting impression on readers.

The designer communicates directly with the editorial, sales and marketing departments. Their goal is to create a book design that resonates with the storyline, genre and target audience. Your book design will go through multiple iterations and reviews until everyone is satisfied. 

Publishing a Novel in Australia

Having a publisher is the key to making your story stand out among the thousands of others on the shelves. From editing to promotion to design, your publisher is the second most vital element of bringing your story to life and getting published in Australia.

Do you have an amazing manuscript on your hands? Shawline Publishing can help you take it to the next level.

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We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters and culture.

We pay our respects to their Elders past, present and emerging.

We are available everywhere great books are sold.

Industry Member of

Small Press Network
Australian Publishers Association