Three Reasons Why You Need a Book Marketing Plan

Every Australian publishing company will tell you that the key to your book's success is how well you promote it. Your book marketing plan should include press interviews, social media campaigns, email newsletters, book signings and other ways to get in front of your target audience.

Here are three reasons you need a book marketing plan and how you can leverage the marketing campaign for future success. 

1. To Bolster Your Success After the Launch Period

Your publisher is integral to planning a successful book launch, but it's up to you to maintain the traction post-launch. Therefore, your book marketing plan should include ways to retain your audience. 

Successfully promoting your book in Australia does two things: increases sales of your book and helps you build a long-term platform. Consider tactics to grow your social media following or collect email addresses for your newsletter.

2. To Get Glowing Book Reviews

Word of mouth plays a big role in what people read, so getting reviews is essential when promoting your book in Australia. When you're searching for book review outlets, you and your publisher should consider what media outlets, blogs and podcasts your target audience subscribes to.

3. To Build Your Author Platform

Your success is just as important as the success of your book. Your book marketing plan should also include ways to promote your name as an author. Even if people aren't yet familiar with your story, they'll still want to read your guest posts, tune into your podcast or show up to your book signing events if they like you. To effectively build your author platform, look for marketing opportunities that establish you as a credible source for writing advice or storytelling.

Promoting Your Book the Right Way

Looking for an Australian publishing company to help you publish and promote your book? Shawline Publishing wants to hear from you! We have an excellent team of editors, book marketers and designers to take your story to the next level. Get in touch with us today.

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