SALES

Our team will control the aspects of marketing and promotion to maximise your sales and return to you up to 70% royalty payments from all sale channels.

We will use all means available in traditional and modern day marketing techniques, we focus our efforts of marketing your book to the book trade through catalogue placement and promotions and we become your personal promotional agency without anything more to pay.

Seasonal lists of titles are typically sold months in advance of publication, so most titles being presented are months from the actual publication and release date. This gives us, the publisher, plenty of time to assess all orders, make adjustments as necessary and print the right number of copies for distribution to the marketplace.

 

A targeted distribution with a high sell-through trumps having your book placed inside every single store in the country. What makes distribution such a delicate dance is that books are always returnable to the publisher’s warehouse if bookstores can’t sell them. So while you want your book to be readily available to your audience, there’s also a danger in printing and distributing too many copies. Selling large quantities to booksellers without proper marketing support is tantamount to a low sell-through and a high rate of return, which can spell doom to a promising career. (Translation: If your first book isn’t profitable, your chances of publishing a second one are slim.) Be happy with what you get and work with us to promote your book so you can sell those copies. Then the stores will have to order more!

DISTRIBUTION

The most misunderstood and misconstrued term in the wide scope of publishing is distribution. For the largest trade publishers, selling and distribution go hand-in-hand. Proper distribution is not as simply listing a title in the database of a large book outlet or mailing postcards to bookstores around the country.

Actual distribution begins with the process of sales presentations we’ve already discussed, coupled with skilfully matching booksellers with books that sell copies at a very low rate of return. Different genres—as well as the publishing formats of hardcover, trade and mass-market paperbacks—resonate with consumers who shop in specific locations. Distribution in the truest sense is matching the category, format and price to the right outlet in quantities that make sense for both the publisher and bookseller.

ON SALE

The cycle is now complete: Books have been produced and distributed, copies are for sale online and on store shelves, and marketing plans are, with hope, bringing enough attention to particular titles that consumers are buying books. It may seem daunting, but it’s actually both repetitive and consistent. As an author, understanding how your book works its way through the process gives you a head start.

Never forget the fact that publishing is a business, your manuscript is a product and you, as the author, are a commodity. When you sign that contract, your manuscript is packaged, priced and sold to make money. Your publisher has acquired your work to profit from the sale of your writing. It’s not so much about great writing as it is about a good book that can generate revenue, and how much value you as an author and your writing bring to the company. As long as your writing is profitable and you continue to produce entertaining, informative manuscripts on schedule, you have a very good chance of maintaining a career as a writer.

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Copyright 2018 Shawline Publishing Group