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Blog«How Book Design and Book Marketing Will Keep Your Book Alive
How Book Design and Book Marketing Will Keep Your Book Alive
8 December 2021
23 January 2022
3.14 minutes

How Design and Marketing Keep Your Book Alive

Book promotion

It's one thing to have a glowing manuscript. It's another to have your book displayed at hundreds of bookstores across Australia. How do you get from one point to the other? By working with the best publishers in Australia to make your manuscript marketable.

Even the best stories in the world can fail if your publisher doesn't have top-of-the-line book marketing and design services. Your book is only as successful as how well it resonates with your target audience. 

At Shawline Publishing, we emphasise the vitality of every part of the publishing process, including book marketing services and design. Here's a look at both roles and how they can make or break your book's success.

Book Marketing Services

Every story has a target market, and it's your publisher's job to figure out the best way to get your book in front of them. That's why editing is essential because it ensures the plot, characters, and language will resonate with the target reader.

Your publisher constantly thinks about your book's target audience. How old are they? Where do they buy books? How do we reach them? Then, the marketing team designs a campaign to get as many eyes on your story as possible. This campaign might include book tours, interviews, social media promotions and more.

Book Design

Although we'd love to think it's what's on the inside that counts, people do judge a book by its cover. Book designers exist to ensure the cover art will make a great first impression on potential readers. Furthermore, they also oversee the layout and format of the book. At Shawline Publishing, our book designers are responsible for creating an enthralling physical experience as people hold and read your story.

Finding Quality Marketers and Designers

As long as you're searching for publishers in Australia, consider their book design and marketing services too. Anyone can edit a manuscript, but it takes a special touch to turn that manuscript into something people want to read.

Is Shawline Publishing the right fit? Learn more about our successful books and authors today.

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