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Blog«The Best Ways to Promote Your New Book
The Best Ways to Promote Your New Book
8 December 2021
25 January 2022
3.24 minutes

Best Ways to Promote Your New Book

Promote book

Marketing and promoting your book is vital to its success. While your publisher will have great book marketing services, and even a standout plan, that doesn't alleviate any responsibility in the promotional department that falls on you. 

There are several no or low-cost methods of marketing your book that you can do to help your publisher and ensure your book is as successful as it can be. Here's what Shawline Publishing recommends:

Guest Blog Posts

While your publisher is busy securing reviews to help with promoting your book, you can work on securing guest blog posts. Look for blogs that have a similar readership to your book's target audience and reach out to see if you can contribute a blog post. Make sure you include an author bio that points people back to your work.

Promote Your Book on Social Media

Social media is an essential part of establishing a strong author platform, but you don't need a huge following to leverage its power for marketing your book. Some innovative ways to use social media include:

  • Creating a podcast or a YouTube channel focused on telling stories or educating aspiring authors
  • Joining reader groups on Facebook to network with potential readers
  • Hosting book giveaways with other authors

Participate in Blog and Podcast Interviews

Interviews of all shapes and sizes accentuate your book marketing program. While your publisher can handle media interviews, you can look for smaller avenues to promote your book. There are tons of bloggers and podcasters looking for new authors to interview. 

Go on a Local Book Tour

With the help of your publisher, reach out to schools, libraries, bookstores and other locations to enquire about doing a reading and signing of your new book. You help them by drawing a crowd, and they help you by connecting you with potential readers.

Talk to Your Publisher About Book Marketing Ideas

Working with a publisher should be collaborative, and that includes promoting your book. If you have promotional ideas that can accentuate your publisher's marketing program, they would love to hear them! 

Shawline Publishing is currently accepting submissions in Australia. To learn more, explore our website by clicking below.

Discover Shawline Publishing

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