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Blog«The Day You Get a Book Published
The Day You Get a Book Published
8 December 2021
25 January 2022
3.09 minutes

How to Have a Successful Book Launch Day

Book launch

You and your publishing company know that your book's launch is a huge deal! The only goal of your launch day campaign is to reach the readers who will care the most about your story.

When you work with an Australian book publisher, you already have the latest and greatest marketing and advertising approaches in your back pocket. The sales and marketing teams should have already secured book reviews, gotten your book into bookstores and planned a national launch campaign.

However, you can make launch day even more effective by putting promotional tactics into play.

Have a Strong Author Platform

While launch day is all about your book, it's also a great opportunity to build up your author platform. Having a dedicated following always comes in handy when you're publishing a book in Australia.

You should develop your author platform as soon as you know that you have a book coming out. Your author platform can include:

  • Social media profiles
  • A personal website filled with keywords to help it appear in search results
  • A newsletter and mailing list

Get Your Readers to Stick Around

Once you have a solid artist platform, it's time you leverage it and get your audience excited about your book. If your readers follow you on social media and subscribe to your email list, you can continue contacting them about special promotions or new book releases

Your publishing company will always be thankful when you bring innovative marketing ideas to the table. Here are a few ideas to help capture your readers' attention and get them to stick around:

  • Conduct a book giveaway
  • Do a live Q&A about the book
  • Send out an email to ask for book reviews
  • Contact the editors of book promotion email lists

Are You Ready for Launch Day?

If your book's launch day is around the corner, talk to your Australian book publisher about what you can do to help make their marketing campaigns more successful. To learn more about publishing a book in Australia, get in touch with Shawline Publishing and submit your story today.

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